The Magic Bullet

Growing up on the east coast I never missed the New York State Fair. One of the highlights for me were the "Billy Mays" (R.I.P.) in the consumer building. These professionals had a way of making the ordinary sound extraordinary. "It's not just a rag to clean up spills; it's Miracle Rag!" "This is no ordinary knife. You never sharpen this knife. It cuts through concrete and can still slice a tomato."

I loved listening to these professionals. I was not alone either. People bought stuff all day long and crowds just kept stepping in a little closer to make more room. These professionals were the forerunners of today's infomercials and even the multi-billion dollar advertising machine The Shopping Network.

Learn How to Make Millions!

You've seen the full page ads in the newspaper: Attend a one-day seminar and learn the secrets of how to be successful beyond your wildest dreams. Retire early! Drive luxurious cars! Live in a mansion! Hear from our experts how they tapped into secret power and discovered untold wealth and prosperity.

With all due respect, seriously? Why do we keep taking the bait that there is a secret?

Business owners often say to me, "We need an expert in our business. Only a successfull expert can tell us the one thing we aren't doing that's keeping us from the next level of success."

The Magic Bullet?

Tapping into the minds of sales professionals (that do not disappear after the fair is over) you can learn that there are certain verifiable truths to sales and marketing. They are proven in every industry and they are ageless. Here are some sales "secrets" that rise to the top in successful businesses:

• Relationship. Don't underestimate the power of knowing someone.
• Service. It really isn't about you. It's about your customer.
• Attitude. The power of thinking is indisputably positive.
• Persistency. Never, never, never give up.
• Value. Not what it's worth to you; what is it worth to someone else?
• Recognition. Identity in a crowd.
• Passion. Knowledge that is persuasive, committed and magnetic.

These axioms are not magic. What they require is simply clarity of thought and an action plan that you stick to. (On a side note: If you would like to send me a check for $999 I can send you a laminated copy. I will also send you a set of CDs that feature me talking enthusiastically about each one of these unveiled secrets. And if you act today I will throw in a beautiful walnut frame to display your copy of Secrets Unveiled on the wall of your office. Your colleagues will be envious . . .)

Seriously. Read the biographies of entrepreneurs and successful sales people. Get close enough to listen to their stories. The same truths will be told again and again. It's not magic. It's just the way things are.

Now if only an individual could break away from activity to gain clarity of thought and develop a workable action plan . . .
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When was the last time you took a thoughtful look at your sales methods?
Which tried and true sales axiom needs to be addressed in your business?

Send me an email: A.Furst@theGrowthCoach.com