How Leading Businesses Create Their Market

Who hasn't felt the effects of the past few years? The results have been leading-edge businesses becoming more focused, strategic and creative.

Relying on your uniqueness or the greatness of your product or service is no longer enough to edge out your competition. The small business  has to creatively consider how to raise their market's awareness of needs and wants BEFORE providing the solution of the advantage of their product or service.

One powerful way to influence your prospects' needs and wants is by creating curiosity. By creating curiosity you grab the reins of the prospect's attention, amass an audience and warm them up to hear your message.

What is your company doing to create curiosity in the marketplace? Consider these three curiously powerful ways to cause people to want more . . .

Future Talk!

The future is everyone's concern. Provide data or anecdotes that say "Warning! Change ahead!" When we think about the yet-to-come future our concern becomes "how will this affect me?" 

One key to future talk is not to give an immediate solution but to let the market's imagination develop. As their perception of needs and wants surface, you position your company to be one of the solutions for the unforeseen tomorrow.

What information is your company privy to that would cause your market to be concerned about their future?

Party Time!

Good news is coming! Who doesn't like a party? Big, splashy, fun, . . . Invite your friends and get in on the action. When your company plans the party you create curiosity by leaking just enough information to let them know that good news is coming.

The party planning approach appeals to our desire to be part of a clan or tribe. Those who show up are the first ones to experience. They are the ones on the cutting edge of awareness, the first to enjoy the benefits, they become the people "in the know" and they become the go-to people for those who didn't get there first.

How could your company leverage the party appeal to it's marketing strategy?

Pssssst! 

Water coolers may have been replaced by more technologically advanced ways to communicate, but the basic appeal of being privy to "secret" information is alive and well. Do you want to create curiosity and gather a crowd? Just lower your voice, speak in hushed tones, and give just enough information to tickle the ears. Before you know it your company will be being discussed . . . and you have the power to introduce the subject!

What would turn your market's ears in your direction and make them curious to learn more?

These three proven methods for creating curiosity position you to speak to the wants and needs of your market. When you have created your audience, make sure your solution is credible!


And make sure you utilize these five power words that create curiosity . . .